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AXONALL PIONEERS CARBON WALLET: REAL TIME EMISSIONS TRACKING FOR LUXURY TRAVELLERS
"A Next Generation Solution: Luxury that ignores impact is outdated - Axonall's Carbon Wallet is what's next"
LONDON, Sept. 15, 2025 (AXONALL)
Axonall, the AI powered luxury travel platform (OTA) known for blending innovative AI with regenerative travel, today announces the launch of its most ambitious feature to date: The Axonall Carbon Wallet. For the first time, travellers can view the real time carbon impact of their trips and take immediate action, placing sustainability insights directly into the planning process. This marks a pivotal moment in luxury travel, positioning Axonall at the forefront of redefining how discerning travellers align purpose with their travel experience. The Carbon Wallet isn't just a calculator or a way to offset travel after the fact. It helps travellers make mindful, sustainable choices in the moment, making sustainability an easy, natural, and rewarding part of luxury trip planning.
Real Time Carbon Tracking Transforms Awareness Into Action for Conscious Travellers
Until now, travellers who are sustainability minded mean well overall, but often find out their carbon footprint after their trip is over. Or they have been limited to website disclaimers or green badges. But what if you could see your environmental impact before you travel and make smarter choices from the start? That's exactly what the Axonall Carbon Wallet makes possible. Now, you can see your carbon footprint in real time as you plan a trip. The Carbon Wallet is the first in a series of innovative features Axonall is launching to help travellers make a positive impact. Axonall is currently in the process of on boarding offset partners, prioritising projects that meet the highest global verification standards. Soon, users will be able to support these offset projects from planting trees and protecting marine life to funding renewable energy and community-based conservation initiatives.
Travellers with Axonall Can:
Tracks their Journey's Impact - Calculates the carbon footprint of every hotel and experience booked
Maintain their Carbon Balance - Updated live in their personal Carbon Wallet
Log in to check, maintain and offset their footprint in real time with just one click
Offset with Intention - Choose from curated, values-aligned eco-projects e.g. reforestation or marine conservation
Build a Climate Legacy - Traveller effects leave a lasting legacy with every trip and a meaningful contribution
"I am tired of seeing environmental responsibility framed as activism or sacrifice. Mel Suntal, Founder & CEO of Axonall. My mission is to redefine perception and change that. Protecting our planet shouldn't feel like a burden, it should be something that brings us joy and pride. And if luxury disregards its impact on the world, then it can no longer be considered true luxury."
Meeting the Demands of Today's Conscious Travellers
The global luxury travel market is expanding rapidly, but today's affluent travellers are seeking more than premium experiences, they want journeys that align with their values without compromising on quality or service. This shift signals a fundamental change in luxury consumption. Modern travellers are asking tougher questions: What's the carbon footprint of this resort? How does this experience impact local communities? Can I enjoy world-class luxury while making a positive difference? Until now, the industry has struggled to provide meaningful answers and remains under scrutiny for its environmental footprint. Conscious travellers demand transparency, choice and the ability to act on their values in real time. They want brands that treat sustainability as integral, not optional.
Axonall is the first OTA to meet this demand, embedding transparent, actionable climate intelligence into the heart of the luxury travel experience. This innovation reinforces Axonall's position as a leader, not only in curating extraordinary journeys, but also in redefining what an OTA can and should be in the 21st century.
Integrated with The Axonall Transformation Arc Experience
At Axonall, every journey begins with a proprietary framework known as the Transformation Arc. This is a unique approach that helps understand what truly matters to the user. By uncovering each travellers' deeper intentions, emotions and goals, Axonall creates experiences that go beyond travel. From the hotel stays to the special curated moments, every detail is designed to make each journey personal, meaningful and unforgettable.
The Carbon Wallet is a natural extension of the Transformation Arc, seamlessly weaving sustainability into each traveller's personal journey. Rather than treating environmental responsibility as an add-on or afterthought, guests' values directly into the transformation process. Travellers choose when to view their carbon impact, how to respond and which offset projects resonate most with them. They decide how to balance luxury with responsibility and which causes ignite their passions, all of which become part of their Transformation Arc profile.
This thoughtful integration guides guests toward journeys that reflect not only their sense of adventure, but also their deeper purpose and values. Caring for the planet shifts from being an obligation to becoming a rewarding and empowering part of the travel experience. Each journey evolves into a meaningful expression of the traveller's values, with sustainability woven naturally into their personal transformation.
About Axonall
Axonall is the world's first intelligent luxury travel company that creates deeply personalised journeys based on how travellers want to feel and grow. Using advanced AI and the proprietary Transformation Arc framework, the company designs exclusive experiences that reflect guests' personal values and transformational goals. Axonall specialises in conscious luxury travel, helping affluent travellers discover meaningful experiences while making a positive environmental impact. The platform connects personal transformation with environmental responsibility to create journeys that change both travellers and the places they visit.
For all press enquiries contact Samantha Finley: press@axonallglobal.com
